5 Tips on How to Use Social Media in your Job Search

It’s becoming increasingly important to include social media in your job search. With an ever-changing job market where recruitment agencies and employers are using social media to source the right candidates it should be a big part of your job search strategy.

Historically your CV would be posted on a job website, job alerts created, roles applied for and you wait with bated breath for an email to arrive in your inbox. You’ve Got Mail. The social media phenomenon has opened so many more possibilities for job seekers to find ways of utilising social channels to reach new opportunities.

By using social media sites in your job search you can increase the visibility of your professional profile. On-line social networks are also a great addition to your research when preparing for an interview. A great way of building your knowledge of the business. You can learn a lot about someone and/or a business by how they communicate on social media.

Here are some top tips for using social media in your job search…

Choose the right social media channel…

Whether it’s LinkedIn, Twitter, Instagram or Facebook more and more recruiters and internal recruitment teams are using multiple platforms to look for prospective candidates. LinkedIn is by far a recruiter’s favorite site to identify additional information about a candidate. Often seen as an extension of your CV. Make sure your profile is up to date and professional looking.

Twitter is a great platform for engaging with and chatting with your followers, having opinions and creating conversation. Despite Twitter having a more informal nature than LinkedIn do consider the language you use. You can pop your job pitch in your Twitter bio and use the platform to follow companies you want to work for and watch out for job listings. Use the hashtag #job to locate vacancies.

Information…

It is important to ensure that the page you are using to promote yourself is up to date, reflects you as you would want to be seen and more importantly helps you to secure an interview. LinkedIn is a great place to stand out as a candidate so use it to promote your professional experience and achievements. Request testimonials and connect to and follow businesses that interest you. Whereas Twitter is the perfect social channel for creating conversation.

Networking…

Use each social media platform as an opportunity to identify key contacts within an organisation you are interested in. This enables you to build a list of contacts to approach for a specific position. Connect with them, engage, like and share content. It is also a great way of building industry knowledge ultimately supporting you in an interview scenario.

Think before you post…

Your online presence is equally as important as your CV. Keep this in mind when posting, interacting with businesses is a great way of developing your personal brand however do think before you post. When using social media, you do need to be mindful of the information you share. You should be aware that social media use in a professional capacity is different to how you use it for personal use. Consider adjusting your privacy settings on the networks you would be prefer to keep private.

Blogs…

Having supported candidates for 18+ years in their job search and interview preparation social media remains a key research tool among job seekers. Blogs are a fantastic way of gaining insight into an organisation. There culture, ethos, values as well as recent news, projects and areas of growth for the business. It is likely that a business introduces staff members via blog posts as well as communicating industry relevant news.

Here at H2, all consultants can be found on LinkedIn, so if you would like to learn more about us and how we can support you then contact us!

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